Dan Wild, sales director of Wilo UK has described Wilo’s past performance in the UK pumps market as “unforgivable” and has outlined a plan to increase market share.
“It has been unforgivable how poorly we’ve done in the UK in the past, but we’re now more aggressive. Our market share has gone from 4 per cent to 10 per cent in five years, and we’re aiming at 20 per cent in five years.”
Mr Wild said Wilo would attempt to differentiate itself on quality of service and strategic partnerships with large contractors to attack the commercial market.
“We bought CCD Pumps this year because of its strong service offering, we closed its sales business immediately,” continued Mr Wild.
“We’re targeting 10 contractors who are growing and are offering the best service. We are building relationships with the likes of Laing O’Rourke, Mitie, Amec, and Lorne Stewart. This year we’ll sign up with three more of the biggest m&e contractors in the country.”
Energy efficiency legislation had made rainwater utilisation more attractive, opening up opportunities for pump manufacturers said Mr Wild, who also said that there had been a significant increase in demand for water boosting in both the commercial and domestic arenas.