Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

WF Electrical targeting facilities management firms

Electrical product wholesaler WF Electrical has renewed its efforts to target facilities management firms.

The company’s managing director Brian Smithers (pictured) told H&V News that WF had moved into hvac products, partly to satisfy this important customer grouping.

He said: “Facilities management firms account for 19 per cent of our business, and these customers are engineers, they’re not pipe fitters, electricians, plumbers, they’re interested in all building services products.”

The WF Electrical move into the hvac market was not a challenge to existing distributors in the sector he insisted.

“We don’t want to be the next Pipe Center, we won’t start selling steel tube or massive commercial boilers. We don’t want cranes as there’s a massive cost there.

“We’re interested in products that we can add value to, we are not interested in stocking and selling hvac products using the ‘Argos model’.”

WF Electrical said it had developed partnerships with facilities management firms to help them to offer end user clients an enhanced service, for example, by quickly supplying components to ensure fast restoration of stricken mission critical services.

The firm said its move into hvac products had also been driven from the supplier side, as many of its most important principals such as Honeywell and Schneider Electric make products across both the mechanical and electrical sectors.

In additional, news, Rexel, the world's largest electrical parts distributor, bought WF’s parent company Hagemeyer group for 3.1 billion euros in March.