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Joyou launches its global portfolio at ISH on the world-leading Grohe Group's largest-ever stand

Joyou – the vibrant new online brand from the world-leading Grohe Group – is making its debut at ISH, the most prestigious bathroom design show of the year, where it will unveil its global portfolio of innovative and best-value products.

Grohe Group logo

Highlights on display in the spectacular Forum Hall include six beautiful full bathroom suites, their dedicated accessories and 12 comprehensive tap and shower collections. The coordinated design of the collections ensures choosing and buying a new dream bathroom is an easy and enjoyable experience.

David Doust, general manager of Joyou UK, said showcasing its unique range of products at ISH was the next crucial stage in the Grohe Group’s ambitious plans to create a truly global best-value bathroom brand: “We are all very excited about the inspirational, dynamic and joyful Joyou brand. Our products are backed by the Grohe Group’s unrivalled engineering expertise and then sold in our online store, That means no middlemen. Just low prices. Our customers love our unique proposition of high quality and best value.”

The launch of Happy first birthday!, was launched a year ago and already the aggressive sales targets set by the Grohe Group have been surpassed. Every week new bathroom and kitchen products are added to the range and the pipeline of new launches is packed with even more exciting new designs.

“Our vision for the future of Joyou is very exciting,” Mr Doust explained. “We want to see customers buying bathrooms on their laptops, tablets and smartphones. We want to make the experience of buying a dream bathroom as quick and simple as possible.”

The development of the UK web store is the first step in Joyou International’s plan to expand its direct-to-market proposition in a wide range of other territories.

“The idea behind the brand is simple,” says Gerry Mulvin, corporate development officer of Joyou International. “We use Grohe’s high-quality engineering methods in our own state-of-the-art factories to make great products that we sell direct to the trade and end consumer. We think excellent design should be affordable for all.” 

The four Joyou pillars

  • Complete bathrooms: Joyou’s coordinated collections, from full suites to dedicated accessories, create simple bathroom harmony.
  • Top quality: As part of the world-leading Grohe Group, high-quality German engineering is guaranteed.
  • Best value: Highest-quality products at the lowest prices is Joyou’s best value promise.
  • Design excellence: Joyou’s trend-setting international design team is dedicated to creating beautiful products that perform perfectly.