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Samsung to invest heavily in UK air con market

Global electronics and white goods giant Samsung is to invest heavily in the UK air conditioning market.

The South Korean group, with an annual turnover in excess of US$140 billion and 229,000 staff worldwide, regards the UK as the ideal springboard for an expansion of its Europe-wide air conditioning business.

“The UK is a mature market, but still has significant growth potential,” said S K Park, Samsung’s European chief executive officer. “The variable refrigerant flow sector, in particular, offers us real opportunities.

“We will be demonstrating our serious commitment to the UK and to air conditioning over the coming months with a number of strategic appointments, partnerships and product developments,” added Mr Park.

Samsung already has a distribution agreement with Climate Center and others, which it says will be reinforced and expanded. It has also agreed a nationwide partnership with Nottingham-based consultancy Gallant Marketing, who will handle all aspects of its customer relationship management programme.

 “We are very excited about this partnership,” said Gallant’s managing director Ted Berry. “Samsung has an excellent range of products, which have yet to be fully exploited in the UK.

“At the moment, the company lacks some of the resource support systems it needs to make a real mark on the UK market, but they will be putting these in place over the coming months,” he added.