As well as increasing optimism in the construction and house building market, recent research has shown the heating and plumbing sector is following suit with 90% of installers looking forward to the year ahead.
Significantly, consumers are becoming more aware of the benefits of underfloor heating, and demand for this type of heating system is increasing.
Indeed, results from a recent survey completed by the Ask for Underfloor independent consumer campaign revealed that 35% of homeowners wanted underfloor heating installed in their next property, and 73% of installers have cited underfloor heating as the heating solution of choice for the upcoming year.
Lack of knowledge
However, not all installers are benefiting from the growing demand. Although the heating solution of choice for many, there is still a lack of knowledge and understanding of underfloor heating. Combined with confusion about the wide range of systems currently on the market, this is resulting in installers failing to maximise on business opportunities in this area.
To help, here are some essential facts for installers wishing to boost their underfloor heating activity.
Underfloor heating systems are more affordable than people may think – for example, a system for a three-bed home costs from around £2,100.
Research conducted by Ask for Underfloor found the majority of homeowners would be willing to pay an extra £2,500 for a property if it features an aspirational feature like underfloor heating, representing the growing consumer demand. The affordability and return on investment of underfloor heating is certainly worth relaying to customers.
One of the reasons homeowners choose underfloor heating is because it is one of the most efficient ways to heat a house. It produces “radiant” heat, which makes a room consistently warm and comfortable. As underfloor heating systems evenly distribute heat throughout a room there are no cold spots or wasted heat, meaning it is a more energy efficient option compared with other systems available.
Not only could homeowners save money on their energy bills by having underfloor heating installed, but if they connect it to a renewable heat source available under the Renewable Heat Incentive they could make money, too.
Installers should explain the scheme to homeowners and offer to install the renewable heat source – such as ground source heat pumps or air source heat pumps – to earn more business.
Mike Riseley is UK director of sales at John Guest Speedfit