Wolseley UK has announced that it is creating two business areas – one specialising in Above Ground Drainage and the other in Below Ground Drainage for the civils and utilities markets.
The changes are aimed at providing better alignment to different customer groups and result from a strategic review of the Drain Center and Burdens brands following the OFT clearance of the purchase of Burdens branches by Wolseley UK on January 30, 2013.
The new Burdens brand will focus on civils and utilities. As a result, 21 Drain Center branches (including five MCA branches), whose business primarily reflects these markets, will be rebranded as Burdens, joining forces with the existing 16-branch Burdens estate.
The Drain Center brand will focus on the core specialism of above ground drainage for the RMI, residential and commercial marketplace, and 55 Drain Center branches, whose operations primarily reflects this area, will make up this business.
Commenting on the changes, Wolseley UK managing director Steve Ashmore said: “Wolseley UK greatly values both the Drain Center and Burdens brands. The purchase of the Burdens branches was about providing opportunities for us to grow our presence in civils and utilities and gain an even larger share of these markets.
“We believe that focussing on one group of customers with one proposition under one single brand will give both Burdens and Drain Center a real competitive advantage. It is the vital next step to achieving our objective of being a market leader in above ground drainage, civils and utilities markets.”
The changes will take effect from August 1, 2013.