Those caught using the NICEIC logo fraudulently are now being named on the accreditation body’s website.
NICEIC has recorded a marked increase in the number of traders using its logo incorrectly and has introduced its Wall of Shame to address the situation.
“We take misuse of our logo very seriously and feel this hardline approach is needed to uphold the NICEIC reputation,” said Emma McCarthy, NICEIC’s chief operating officer.
“NICEIC is synonymous with quality and a job well done. We cannot have rogue traders going around posing as NICEIC registered when, in fact, the quality of their work has never been approved by our organisation. Specifiers need assurances that when they appoint a registered contractor that is exactly what they are getting.”
Offending companies will also be reported to Trading Standards and could face a heavy fine or sentencing.
A recent example of this was Shaun McKever, trading as S&M Electrical Contractors in Milton Keynes, who was handed a 12 month Community Order with 150 hours of unpaid work after he was caught using the NICEIC logo on business cards and a website listing.