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Survey reveals consumer awareness of renewables and Domestic RHI

A survey of 1,000 homeowners has found that general awareness of renewable technologies is reasonably high.

Commissioned by Daikin UK, the research gives an insight into homeowners’ awareness and experience of renewable technologies and the domestic Renewable Heat Incentive (RHI) scheme.

More people said they were aware of heat pumps (53%) than any other renewable technology, followed by solar thermal (42%), and solar PV (31%).

A quarter (25%) of those questioned were also familiar with hybrid systems combining a renewable energy with a boiler.

However, the number of those with direct experience was considerably lower.

Just 17% of homeowners have had any sort of interaction with a renewable technology, while only 4% have had one the technologies mentioned installed in their home.

Encouragingly, a further 5% - equating to 900,000 households when applied nationally - said they were planning to have a renewable technology installed within the next 12 months, and an equivalent of an additional 1.3 million households (or 8%) said they planned to take the plunge at some point in the future.

Awareness of the domestic RHI is modest, however, with just over a third (35%) acknowledging any form of awareness.

Daikin heating and renewables product manager Nancy Jonsson said: “It’s encouraging to see that of the small number among this sample who have installed a renewable technology, over half have taken advantage of the domestic RHI, suggesting that awareness of the scheme has a direct influence on take-up.

“However, with capital cost cited as the most common barrier to adoption, it is very concerning to see a general lack of awareness of the domestic RHI. For [the scheme] to deliver all it promised to be, it is essential that the Department of Energy & Climate Change, manufacturers and installers work together to address this gap in awareness.

“Likewise, the link between those who have had direct experience of renewables and those who have installed, or are planning to install, the technology in their own homes is clear, stressing the need for testimonials, case studies, demonstration equipment and site visits.”

Readers' comments (1)

  • That's good that people are aware of RHI, but the only problem is are the getting on board - or put off by jargon / sales patter / etc ?

    If so, they've not tried STL Heating. When I asked them about RHI they explained it really easily plus they did'nt treat me like a sales target !

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