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Success for NG Bailey safety campaign

A safety campaign launched by NG Bailey has helped to drive down its number of workplace accidents to an all-time low.

The company is using shock statistics and graphic images on a series of posters to get across key messages about health and safety to its 3,000 staff and sub-contractors.

The tactics, which mirror the anti-smoking warning photos found on cigarette packets, are proving a success, with the company witnessing an 18 per cent year-on-year reduction in RIDDOR incidents.

The awareness campaign was developed in-house by the company as part of its wider Safety First and Foremost initiative.

Director of safety, health, environment and quality Stuart Mortimer said: “After a lot of hard work, NG Bailey is seeing a consistent decline in the number of workplace accidents. Against this backdrop, the challenge for all of us now is to ensure important safety messages stay at the forefront of everyone’s mind - and to explore new ideas for achieving this.”

The initial poster campaign was based around key dates in the year which staff and sub-contractors across the business could identify with, for instance a child’s birthday, a summer holiday, Mother’s Day and Christmas.

Each poster shared the Plan, Prepare, Protect, Proceed strap line that underpins the wider Safety First and Foremost campaign.