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Subsidised bills key to UK support for energy projects

The UK public are more likely to support a renewable energy project if they receive a subsidy toward their energy bills, according to research commissioned by communications agency PPS Group.

Conducted by Atomik Research, the survey found that 65 per cent would think about backing a renewable energy project if it resulted in a discount to their energy bill.

The location and the impact on the local environment were important factors in deciding whether people would support the project.

Almost 40 per cent of respondents said they believe community benefits can make a positive contribution, provided the package is targeted to meet the community’s needs.

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