Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Reznor to become dominant brand as Nortek creates single point of contact for customers

Move will see Ambirad, Airbloc and Benson products all taking the Reznor brand name

Diverse heating and cooling business Nortek Global HVAC UK has announced it is amalgamating four brands - Ambirad, Airbloc, Benson, and Reznor - into a single brand: Reznor.

Nortek says that combining the respective offerings, covering products from radiant heaters to warm air heaters to air curtains and cooling systems, will simplify the customer experience by providing a single point of contact for all HVAC solutions.

The move coincides with a number of new product developments, and a portfolio that is now fully compliant with the ErP regulations, the firm said.

Simon Parker, who heads up the Reznor brand, said: “We want to better serve our customers. By offering a diverse but cohesive portfolio, we can offer clarity for our customers by taking out complexity and portfolio duplications – we are focused on becoming a solution provider, rather than just a product supplier. By unifying under the Reznor brand, we can commit to meeting our customers’ expectations, delivering a superior customer experience, and build upon Reznor to become the preferred HVAC brand.”

The move follows a research programme to work out customers’ perception of the various brands.

Mr Parker added that the move to Reznor has been addressed with ‘great care’ so as not to create disruption. He said: “Existing warranties and maintenance contracts in the other brand names will be honoured. Our customers will be notified about our strategic intent and how that will affect them. We believe it’s a positive move for all concerned.”

The company said that with one dominant brand under Reznor, it is looking to create economies of scale and to invest further in R&D. Andrew Field will be Reznor’s dedicated National Sales Manager for the UK, leading a team of area sales and business development managers.

Buying Reznor products will be made easier with an updated online presence, Mr Parker said: “We want to make it easier to do business with us, so we opted for a ‘pre-sales’ portal and a ‘post-sales’ portal to fully serve our site visitors.”



Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.