Delta-ee research reveals two-thirds of European homeowners are willing to invest in micro-CHP, but consumers say prices need to be halved.
Delta-ee, Europe’s provider of insight into heat and distributed energy markets, carried out research with over 600 homeowners in Germany, the Netherlands, and the UK to help those involved in the micro-CHP industry to better understand their target market – specifically the price consumers will pay for micro-CHP, and what type of financing propositions they would prefer.
The research revealed many people want micro-CHP, but most are only willing to pay 50% of what it costs today
Between 60% and 70% of those surveyed in the three countries – all owners of homes suitable for gas-fired micro-CHP installations – found the concept of micro-CHP appealing. However, when asked what they would be willing to pay for it, the price had to fall by 50% (based on today’s prices) for the majority of people to accept it.
Delta-ee principal analyst, Dr. Scott Dwyer, said: “This research goes towards helping validate the huge opportunity for micro-CHP – if the industry can overcome the challenge of building volume to reduce prices. Even at today’s prices, the consumer responses reveal that micro-CHP should be doing much better than the sales figures suggests – better sales and marketing is the key.”