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Plumbline stores to become Plumbase

Leading plumbing and heating merchant Plumbase is rebranding its Plumbline stores across Scotland to ‘Plumbase’ during a national rollout of its new brand identity.

A total of 19 Plumbline stores will be rebranded as part of the business initiative.

The rebrand began at Plumbline East Kilbride in South Lanarkshire, and will finish upon completion of Plumbline Perth, Perth and Kinross, in November 2012.

Each store will be remerchandised and will receive new exterior and interior signage.

Plumbase managing director Andy Gribble commented: “The rebranding of Plumbline is a vital step in the move to create a cohesive new look and feel across the entire Plumbase business.

“In a difficult economic climate we believe that this investment is vital to providing an excellent offering and service to our customers throughout the UK.”

Plumbase is a subsidiary of Grafton Merchanting Great Britain.

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