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Plumbing survey reveals industry failing to embrace social media

Showers and taps firm Bristan has discovered that the UK plumbing sector is falling behind other UK industries when it comes to engaging with customers online.

After undertaking a market survey, Bristan found that only 44 per cent of installers frequently use social media.

Only 46 per cent of installers currently have a website compared to the national average of 71 per cent for UK SMEs, which could mean that some plumbers may be missing out on valuable revenue by not making themselves more visible online.

Bristan head of marketing Fiona Bowyer said: “The rise of social media is no passing fad. With statistics now showing that social media is here to stay installers need to fully embrace these channels to maximise the way they can communicate with their customers.

“As more and more people turn to social media for project recommendations or to research suppliers, the likes of Facebook and Twitter are becoming vitally important not only to maintain a business’ brand, but also to enable dealers to capitalise on potential sales leads.”

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