The first phase of the Oilsave initiative has been rolled out by OFTEC and the Federation of Petroleum Suppliers (FPS).
The new campaign will encourage oil users to stick with oil and provide advice on upgrading their systems and improving their energy efficiency.
Resources include a new website and a set of consumer leaflets that explain how to save money and examine the pros and cons of different fuels in rural areas.
Commenting on the launch, OFTEC marketing manager Malcolm Farrow said: “Oil heating customers now have an excellent new resource to help them improve their energy efficiency and save money.
“With the government’s Green Deal and Renewable Heat Incentive promoting the use of renewables, it’s never been more important to get reliable advice – and that’s just what Oilsave provides.
“Many rural homeowners would be better off upgrading their existing heating system and making other energy efficiency improvements, rather than risking the costly and disruptive switch to renewables.”
As well as helping homeowners, the Oilsave campaign will support installers, servicing technicians and fuel distributors.
OFTEC and FPS are providing their registered technicians and members with free marketing materials and asking them to make their customers aware of the Oilsave website.