HRM Boilers has announced a number of new initiatives following its change of ownership at the end of last year.
The shares of the company were purchased by Simon and Jane Eastwell in a deal finalised on 6 December.
This followed the retirement of Hedley Mickleburgh, who founded HRM in 1990 along with Jon Sapey.
Mr Mickleburgh has been retained as a consultant to head the company’s ongoing research and development projects.
Managing director and joint owner Mr Eastwell was formerly the company’s chief sales executive.
“We want to reassure everyone that we’re not just in it to make a quick buck,” he told H&V News.
“We’re working on a number of new projects and want to show the industry that they can take us seriously.”
He explained that he has opened dialogue with the major merchants with a view to improving relationships and distribution of the company’s A-rated oil-fired boilers.
Continuing its focus on wall-hung boilers, Mr Eastwell stated that the company may develop a floorstanding model in the future.
HRM is also introducing a servicing capability, initially in the Norfolk area.
“We have a nationwide network of engineers that we use for our warranty agreements and we can encourage them to become more involved with us if the scheme is successful.”
The company is also aiming to become more involved with its local community by sponsoring local sports teams and similar initiatives.