NAPIT’s local newspaper campaign has reached 1.4 million readers in 600,000 households nationwide, bringing advice to householders on using competent, registered installers.
The campaign, which ran over the first quarter of 2015, was delivered by NAPIT in conjunction with TrustMark, the Government-endorsed ‘find a tradesman’ scheme, to provide advice to the British public, urging them to avoid devaluing their homes through DIY disasters.
The NAPIT Group Chief Executive Officer, Michael Andrews, said: “We are extremely pleased with the success of the campaign so far this year as it is vital to promote the use of competent, registered installers.
“Our local newspaper promotion is one of the many ways NAPIT are investing in making sure this message is seen by as many members of the public as possible.”
TrustMark chief executive Simon Ayers said: “TrustMark provides householders with the reassurances they are looking for and the confidence that they are working with tradesmen who are best in the business.
“Working with NAPIT on this campaign allows us to continue to provide the public with much needed advice and help keep them safe in their homes.”
Articles carrying messages of safety will continue to appear in newspapers throughout the rest of the year as NAPIT work with various organisations to promote the use of registered, competent installers.