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Less is more as Soler & Palau becomes S&P

Ventilation specialist Soler & Palau has changed its name to ‘S&P’, an abbreviation by which it is already known to many.

The change of name has been applied to all of the group’s companies and to the products sold in the 80 countries where S&P trades. It is accompanied by a new logo.

S&P UK Marketing Manager Alasdair Howie explains: “As a leading global manufacturer of specialist fan and air moving products it’s important that our brand translates and is instantly recognisable across many countries, cultures and languages.”

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