Recent research by Attitudes to UK Industry has shown that investing in energy saving technology and sustainable energy sources has the potential to deliver substantial dividends to companies.
Two in five people trust companies that invest in energy saving and sustainable sources of energy more than businesses that do not. One in five who have invested in shares believe that a company’s commitment to sustainable energy is a factor in the attractiveness of any potential investment.
The research revealed that three out of four adults believe that businesses should always explore the most environmentally friendly way of producing or using energy before using those which are less green.
Around half (52 per cent) don’t think that companies do enough to promote their green credentials.
More than one in three (35 per cent) would be willing to pay a little more for goods and services if the supplier was known to be investing the extra into more sustainable sources of energy.
Rockwell Automation UK Director Gareth Dean commented: “The growing importance of sustainability within people’s priorities and the effect it is having on their purchasing choices is becoming clear to see. These powerful figures alone show the commercial sense it makes to invest in sustainable energy.
“Rising energy prices have made reducing energy consumption a key goal for companies, and in many cases has served to reduce expenditure considerably. In 2013 carbon reporting will become mandatory to all companies on the London Stock Exchange, meaning that figures on emissions will be publically available. Simple measures such as understanding where energy is used and then looking for and investing in modern equipment with higher efficiencies could reduce long term running costs and place businesses in a very positive position with customers and shareholders alike.”