Interserve has pledged to invest 3 per cent of its profits to local communities in what it has dubbed a “groundbreaking commitment”.
The £2 billion turnover support service and construction firm revealed the move while announcing its SustainAbilities plan, which also pledges to halve carbon emissions and recruit 500 apprentices by 2020.
Interserve’s group finance director and head of sustainability, Tim Haywood said the plans made good business sense and would enhance the firm’s reputation with customers through a combination of financial, social, environmental and skills and knowledge measures.
He said that combination has already played a pivotal part in winning work, for example on the £150m West Yorkshire police PFI, where he said the bidders were on an equal footing with their commercial offer.
An Interserve-led consortium beat Balfour Beatty to win the contract to build two new police headquarters, custody suites and a training facility in West Yorkshire.
Mr Haywood said: “But we got 100 per cent for our social, environmental offer, needs of SMEs and apprenticeship roles, and putting something into the community - and that actually tipped the balance.”
He added these types of targets “will become the norm”, that contractors will need to meet them to win work and meet tender requirements and that companies risk losing work by not adapting to new sustainability and community requirements.
“Companies generally need to embrace these sorts of measures for a number of reasons. It’s going to get expensive not to, it’s going to get risky not to,” he said.
He described the 3 per cent pre tax profit pledge by 2020 as a “groundbreaking” commitment, adding that he had only see it elsewhere in the market to around 1 per cent, if at all.
The group revealed £182.9m of pre tax profit in 2012.
Mr Haywood said it would not all be in the form of cash, saying the company will also contribute through areas such as community involvement.
But he added it sends a message about big businesses.
“I find it disappointing and a bit frustrating the negative reputation that business has got; certain parts of the media take delight in demonising big business and this is sort of our response to that.”
Other targets include reducing voluntary employee turnover by 10 per cent.
The firm said the overall plan is aimed at putting back into society and the environment, while delivering sustainable growth and profit to shareholders.
Mr Haywood stressed that the sustainability plan “does not mean we throw away all our financial common sense and disciplines”.
But said he “does not buy” the argument that sustainability is a cost, with two pertinent topics in the UK being the soaring cost of energy and whether the UK has enough energy to meet current needs.
He said there are forward thinking clients such as the Ministry of Defence which focus on energy efficiency in their projects, but that Interserve plans to “evangelise and lead” to tell others who have not yet “got it”.
Mr Haywood said the 50 per cent cut in carbon emissions is ahead of government targets, adding there is a debate to be had over “how green” this government is.
SustainAbilities – the 48-point plan includes:
By 2014 Interserve will:
- Provide 1,000 work placements to school children every year
- Increase re-use of construction waste by 15 per cent
- Use only sustainable forest products
- Introduce local employment targets when beneficial to the community
By 2016 Interserve will:
- 50 per cent of forest products will be certified sustainable
- Reduce emissions from energy use at construction sites by 30 per cent
- 20 per cent cut in use of water
- Reduce construction waste by 25 per cent
- Reduce emissions from business travel by 30 per cent
By 2018 Interserve will:
- Reduce voluntary employee turnover by 10 per cent
- Be underway with at least ten co-designed energy security projects
- Double the number of apprenticeships, traineeships and graduate training opportunities
- Develop three partnerships dedicated to innovation in sustainability
- Achieve 75 per cent traceability of construction materials
- Increase recycled content in materials by 50 per cent
By 2020 Interserve will:
- Invest 3 per cent of pre-tax profits into local communities
- Introduce ‘wellbeing’ Key Performance Indicators (KPIs) into contracts
- Double the opportunities for those in disadvantaged groups each year
- Halve their absolute carbon emissions