In the annual report by Greenpeace, both Google and Cisco were recognized for being the IT industry’s greenest firms.
The The Cool IT Leaderboard report claims Cisco maintains full marks as it provided an updated set of targets for greenhouse gas reductions (40 per cent below 2007 levels by 2017), energy intensity goals (15 per cent energy per unit of revenue by 2017) and renewable energy (25 per cent of total by 2017) targets in early 2013.
The report also claims that Cisco has been transparent about the major elements of its strategy to achieve its GHG and energy reduction goals, having successfully achieved its previous goals last year.
“While Google’s overarching goal is to be “Carbon Neutral”, it also has established a long-term goal of being 100 per cent powered with renewable energy, and has begun reporting regularly its progress toward this goal, with 35 per cent renewable energy reported for 2012. Continued updating of this progress will be important as Google continues to expand outside the US,” Greenpeace said in its report.
The report added that Google has demonstrated it is taking seriously its goal to power its data centres with 100 per cent renewable energy; it currently stands at approximately 35 per cent.