A campaign has been launched by the EU to show how low-carbon solutions can improve quality of life.
The European Commission believes that policies to cut greenhouse gases will only work if individuals share the vision of a low-carbon society. The EU-wide campaign will run until 2014.
The vision is being transmitted through the commission’s website ‘World-you-like’ and also Facebook and Twitter.
The campaign will demonstrate positive examples of tackling climate change throughout Europe, including schemes to use excess body heat from one building to warm another (Sweden); allow neighbours to use your car (UK); and generate energy from landfill (Latvia).