Less than half of MPs will promote the Green Deal to their constituencies when it launches in October, according to research.
Furthermore, the survey of 100 MPs found that more than a fifth (21 per cent) were unlikely to promote the scheme, 20 per cent said they were neither likely nor unlikely to champion it while 11 per cent were still unsure.
The research, conducted on behalf of group members VELUX, Land Securities and the Glass and Glazing Federation (GGF) by Dods, revealed a lack of familiarity among MPs with the government’s flagship green policy.
Only 59 per cent said they understood the concept behind the Green Deal while 21 per cent admitted they did not.
This figure increased to 35 per cent for those MPs that did not know how the scheme would be paid for with only 30 per cent saying they had grasped its funding structure.
Unemployment and rising energy bills were deemed by MPs to be of greatest concern to their constituents and the majority of those surveyed believes that the Green Deal has the potential to generate jobs and cut homeowner energy bills.
Two thirds (66 per cent) said the scheme is likely to boost local business opportunities, 52 per cent said it will create jobs and training opportunities for the unemployed and 38 per cent said it will help regenerate areas and communities.
Although 59 per cent believe the Green Deal will help homeowners save money, only 40 per cent said it will do the same for businesses, highlighting the need for more work to be done to promote the scheme’s use for commercial buildings.
The Green Deal Dialogue Group findings follow in the footsteps of research conducted by the government that suggests scheme take up will be low, with popular energy efficiency measures such as loft and cavity wall insulation falling instead of increasing when it launches and replaces existing schemes.
VELUX managing director Keith Riddle said: “With the government working hard to rescue its floundering flagship green policy our research reveals that MPs could prove crucial to the scheme’s success.
“A shamefully poor understanding of the Green Deal means that many will not be promoting its far reaching benefits to their constituents when it launches in less than six months, meaning that take-up is unlikely to be sustained beyond the early cash incentives that will be available to homeowners and businesses.
“Unless a top down approach is taken by government we will not succeed in addressing the UK’s carbon emissions attributable to buildings and the very real and growing issues of fuel poverty and unemployment.”
GGF chief executive Nigel Rees added: “The outcome of this poll must be very disconcerting for the government.
“While the Green Deal continues to become more complex, the level of understanding will not improve.
“If Members of Parliament cannot understand the scheme, then how can we expect homeowners to understand it?
“Furthermore, the complexities will mean the Federation, its members and businesses throughout the construction industry will find it a very difficult scheme to promote and support.
“The Green Deal must be easy to understand with visible benefits for all concerned.”