NICEIC is naming those caught using its logo fraudulently are being named on the accreditation body’s website.
It has recorded a marked increase in the number of traders fraudulently posing as being NICEIC registered and has launched its Wall of Shame to address the situation.
“We take misuse of our logo very seriously and feel this hardline approach is needed to uphold the NICEIC reputation,” said Emma McCarthy, NICEIC’s chief operating officer.
“NICEIC is synonymous with quality and a job well done. We cannot have rogue traders going around posing as NICEIC registered when, in fact, the quality of their work has never been approved by our organisation. Specifiers need assurances that when they appoint a registered contractor that is exactly what they are getting.”
Offending companies will also to be reported to Trading Standards and could face a heavy fine or sentencing.
A recent example is that of Shaun McKever, trading as S&M Electrical Contractorsin Milton Keynes, who was recently handed a 12 month Community Order with 150 hours of unpaid work after he was caught using the NICEIC logo on business cards and a website listing.
NICEIC has received 185 reports in 2010, whilst in 2008 and 2009 the figures were 156 and 154 respectively.