Energy firm SSE has announced that its domestic gas and electricity prices will increase by an average of 9 per cent as of 15 October 2012.
SSE has attributed this price increase to the rising costs it has faced in obtaining and using gas and electricity, as well as the costs associated with environmental and social schemes the firm has been obligated to implement.
While the energy firm stayed true to its promise in September 2011 not to increase prices for 12 months, this hike will undoubtedly cause concern with many householders in the UK – the firm estimates that about 5 million electricity customers and 3.4 million gas customers will be affected.
“The pressures SSE is facing in terms of increased costs are not unique to them and it is therefore looking increasingly likely that other energy firms will, in time, follow suit,” said Baxi head of product management Simon Osborne.
“This is naturally a concern to many householders who are already feeling financial pressures. Installers must now, more than ever, focus their customer’s minds on the importance of efficiency.
“Educating them on the importance of regular maintenance, water treatment and controls is key.”