Dragons’ Den star Hilary Devey is the latest big name personality to sign up in support of NICEIC’s Jobs for the Girls campaign.
The entrepreneur will be joining NICEIC CEO Emma Clancy for a series of radio interviews today to promote the campaign, which aims to encourage more women into the construction industry.
Ms Devey says: “Given my career in the traditionally male dominated industry of freight distribution, this campaign is very close to my heart.
“I am proof that women can smash through gender stereotypes, climb to the top of any profession and truly excel at what they do.
“I am extremely passionate about breaking down barriers for women in the workplace and this is why I am lending my full support to this campaign with NICEIC.”
Recent research by NICEIC suggests women are feeling under-valued and overshadowed by their male counterparts.
As a result, many now see learning a skilled trade as the answer to beating the recession.
The survey of 3,000 consumers reveals that women are still at a disadvantage in the workplace with nearly half (45 per cent) stating they are treated differently to men who hold the same position at work.
More than half of women polled (55 per cent) also believe this shocking inequality has worsened since the recession.
Surprisingly, seven out of 10 women (70 per cent) feel they are paid less than their male colleagues for doing the same role and a further three quarters (74 per cent) wish that they had learned a skilled trade, as they say it would offer them greater flexibility in their working life.
NICEIC chief executive officer Emma Clancy added: “Our Jobs for the Girls initiative has already received MP support and widespread backing from female contractors and it’s with much personal passion and enthusiasm that I continue to head-up this campaign to encourage more women into the electrical contracting world.”