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Campaign promotes Electrical Safety Register firms

The Electrical Safety Register is set to feature in two major contractor promotion campaigns for the electrical industry.

The Register, which features the details of more than 33,000 electrical contracting firms and was borne out of Certsure, the new joint venture between the ESC (Electrical Safety Council) and ECA (Electrical Contractors’ Association), will be promoted to millions of specifiers as a result.

ECA CEO Steve Bratt said: “When we formed the joint venture an agreement was put in place to promote all those listed on the Electrical Safety Register like never before.

“These two campaigns show the work being done to make the Electrical Safety Register the number one choice for specifiers of electrical work.”

The first campaign, launched by the ESC, featured on national TV, radio and magazines. It will target private landlords and outline the financial risks they face if they fail to act on their electrical safety obligations.

The ESC has teamed up with the Association of British Insurers and homeless organisation Shelter for the campaign.

Meanwhile, a separate marketing campaign from Certsure will see local authorities, housing associations, architects and other specifiers of work, targeted with information about the Electrical Safety Register.

The campaign will reach in excess of 500,000 people over a 12-month period and each target market will be able to download additional material from the ESR website.

Certsure CEO Emma Clancy added:  “We said there would be benefits to all our contractors when we formed the partnership and hopefully they can see the plans we are putting in place to promote their business and help them win more work.”

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