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Baxi MD urges efficiency drive

Ministers and MPs attending an HHIC Parliamentary Reception have been urged to offer greater support towards raising public awareness of the importance of effiiciency.

Speaking last week in front of HHIC members, Laura Sandys MP and private parliamentary secretary to energy minister Greg Barker Robin Walker MP, Baxi’s managing director Andrew Keating said that efficiency is currently a very undervalued concept in the eyes of the general population and called for support in getting the message out there.

Mr Keating said: “As boiler manufacturers it’s incumbent on us to communicate the efficiency message for the times in which we live – and to articulate that message in a way that people understand and engage with.

“We have to make people understand how efficiency can have a positive effect on their lives. And if you think they already know that, ask yourself why we have four million inefficient boilers heating homes in the UK.”

Mr Keating went on to talk about the Government’s Future of Heating document which is currently under consultation. 

This document gives manufacturers like Baxi a steer on the types of heating products it needs to be developing. 

But, according to Mr Keating, regardless of the detail of next year’s heating policy paper, efficiency is the starting point and installers need the support of manufacturers to get the message across to the consumer.

He also called for the government to listen to the concerns raised by the HHIC during the consultation process and to consider the alternative scenario put forward.

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