The MTS Group, which incorporates Ariston, will change its name to Ariston Thermo Group from 2009. The new brand will launch at the ISH Exhibition in March.
MTS Group owns a number of heating and hot water brands including Ariston, Chaffoteaux and Elco.
MTS is making the move in a bid to boost product recognition and support its key brand - Ariston.
“The name Ariston Thermo Group will enable the group to raise its global profile among all its stakeholders by being more closely associated with its most famous and most international brand.
“We will gain greater visibility and this will also enable us to improve the support we give to our commercial brands that will not change,” said Paolo Merloni, CEO of the MTS Group.
In 2007 the MTS Group recorded sales totalling about €1.2 billion. The group employs 7,200 people in 24 countries.