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Green homes worth £3,350 more than conventional homes

Green factors are becoming a more important factor for house buyers, but estate agents need to do more to exploit energy efficiency as a unique selling point.

A survey commissioned by the trust found that on average buyers were willing to spend an extra £3,350 on a ‘green’ home with 78 per cent of those surveyed saying they would be put off buying a home with a ‘poor’ rating on their Energy Performance Certificate and 66 per cent saying lower running costs were now and issue.

But, just under a half of respondents – 49 per cent – said estate agents needed to provide more information to prospective buyers about green credentials and two thirds said they would like more guidance on the possible running costs of a home.

Peter Bolton King, Chief Executive, National Association of Estate Agents, said his members were aware of green issues, but also had to take in to account many other factors when selling a home: 

'Whilst there is always room for improvement, our members do take the Energy Performance Certificate very seriously and will flag it up to both vendors and purchasers including it as part of the property particulars and with many of them going further and including it on their websites.
 
“In addition, we have long appreciated that a new boiler and modern efficient central heating will be a selling point in any home.  However, whilst green features are demonstrably important in selling a property - and with rising gas prices they are undoubtedly becoming more important - these are only some of features that people consider in their list when choosing a home. 

“Location and price, will always play a part as will new bathrooms and kitchens and the general lay-out and décor of the home.'

Philip Sellwood, Chief Executive of the Energy Saving Trust, said:  'It is really encouraging to
see the extent to which green measures have become an integral factor when buying and selling houses.

'In the current economic climate, it makes sense to ensure that the running costs of the home you are living in or buying are as low as possible as well as helping to cut down on your carbon dioxide emissions. Ensuring that a home is as energy efficient as possible is a great way to help make sure that you keep bills down over the longer-term.”

The findings are published in the 'Hidden Value Guide' published by the Energy Saving Trust.