WHC provides customers with a promise to match any approved installer’s price so they can buy with confidence and achieve a cost-effective solution.
The customer-facing team has also been strengthened with the addition of technical support, marketing and account management functions, as well as design expertise that ensures every installation is fully fit for purpose and optimised for price, durability and performance.
Recent investment in the business has focused on establishing a new biomass distribution company IXUS Energy, which seeks to support installation partners nationwide with both high-quality equipment and specific industry and technical expertise. A strategic marketing plan has been developed with implementation guidelines and customer-friendly marketing materials bolstered by exhibition activity.
An award-winning PR agency has also been engaged to promote the key messages needed to educate the market. The firm’s customer database has grown through creative marketing activities including competitions, strategic advertising, social media and special events.