The British Electrotechnical and Allied Manufacturers Association (BEAMA) and the
Electrical Distributors Association are among the trade associations backing the initiative.
BEAMA installation sector president Alan Birks said: “We believe that despite the obvious attraction of buying products on the cheap in these ‘credit crunch’ times, most contractors will draw the line at deliberately installing inferior quality - potentially dangerous - kit.
“At the trade counter our poster may just encourage them to buy their installation equipment from a reputable wholesaler – rather than risk killing their customers.
“It’s everyone’s responsibility in the supply chain to be vigilant concerning counterfeit electrical products. Electrical wholesalers and contractors have a vital role to play.”