The director of a leading green building services consultancy has said engaging with the Chinese market is a “moral duty” for
Andy Ford, director at Fulcrum Consulting, said: “For
The company, which was a founding member of the UK Green Building Council, opened an office in
Mr Ford, who helped launch the
BRE Global is the latest company preparing to follow in the footsteps of Fulcrum and
Alan Kell (pictured), the director of BRE’s new International Centre of Excellence for Intelligent Buildings, has just returned from leading a UK Government-backed delegation to
“It is 50 per cent of the world’s construction and the numbers involved are mind blowing. It is a chance to get it horribly wrong or to lead the world on the sustainable built environment.”
A BRE director is now in
At the conference
Mr Kell said he believed the BRE Environmental Assessment Method (BREEAM) green building rating system could make a major impact in the Chinese market – despite the inroads made by the Leadership in Energy and Environmental Design (LEED), the rival rating system developed by the US Green Building Council.
He said: “Before I went I was rather pessimistic. I thought BREEAM had missed the boat due to the amount of work that LEED has done since 2005. LEED has got itself established there through a lot of marketing, but not many buildings have actually been completed.
“BRE’s presence and active commitment to re-engaging with
Mr Ford said the Chinese government appeared to be fully engaged with the energy saving agenda and hopefully this would drive change in the wider population.
“The government of
“They are aware of the need to cut energy consumption and are moving rapidly to do something about it. It’s a good time to enter the market.”