Viessmann and the VELUX Group initiate close cooperation
Viessmann has entered a partnership agreement with the VELUX Group
VELUX solar collectors will now be paired with Viessmann DHW cylinders and control units, while VELUX will hand over the distribution of solar hot water cylinders and solar control units in some markets, and Viessmann will co-distribute VELUX in-roof collectors along with their own products.
The partnership agreement enables the VELUX Group to sell its in-roof solar thermal collectors and accessories through Viessmann’s distribution channels. Viessmann DHW cylinders, control units and components will continue to be supplied and supported by Viessmann through its well-established sales network.
The agreement covers Austria, Belgium, Denmark, Germany, the UK, Holland, Ireland, Italy, Norway, Portugal, Spain, Sweden and Switzerland. As a result of the new partnership, the VELUX Group will no longer sell DHW cylinders in these markets.
“The new partnership broadens our comprehensive product range for all fuel types and areas of application. In addition to our existing flat-plate and vacuum tube collectors, we can also offer VELUX in-roof collectors with their aesthetic integration into the roof. We believe that this will strengthen sales in both companies,” says Dr Thomas Schweisfurth, Chief Sales Officer at Viessmann.
“The VELUX Group’s strength is on the roof, not in the utility room. If we are to meet our customers’ demand for a wide range of high-quality DHW cylinders, costs will be disproportionately high. In order to be able to maintain our ability to offer the customer the best solution in solar thermal systems, we have chosen to form a partnership with a leading international manufacturer. We strongly believe that the best solution, aesthetical as well as functional, consists of VELUX in-roof solar collectors paired with Viessmann DHW cylinders and control units,” says Jacob Schambye, Market Director of the VELUX Group.
The partnership formally takes effect on 1 January 2012. Practical implementation is expected to be finished during the first half of 2012.
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