Marketing Initiative of the Year
The efforts of the company in delivering a focused and effective marketing campaign that addressed the twin issues of educating customers within the subjects of energy efficiency and carbon reduction measures, while driving sales leads into conversion of increased business, was appreciated by the judges.
The investment of £2 million included a mix of TV, print and online advertising coverage for the integrated consumer campaign. The initiative covered a wide variety of technology, including high efficiency boilers and a mixture of renewable options. Vaillant’s efforts have also benefited installers and merchants, as consumers have been encouraged to make further enquiries.
Its website analytics showed an increase of 150 per cent in visits to the company’s online facility, providing benefits to both the company and its list of loyal installers through the optimised website and sales lead management system.
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